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CHRISTMAS 2020
Boden
I worked on a variety of creative assets for Boden’s Christmas 2020 campaign. This included the November womenswear and December womenswear/childrenswear catalogues where I followed the Christmas campaign guidelines. As well as this I worked on digital assets such as animations, social stories, emails and web pages.
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Print · Animation
Video · Digital · Website
As well as using lifestyle imagery, the campaign used illustrations. Although these were externally commissioned, I animated them throughout digital assets across the campaign.
I really enjoyed working on the social stories for the campaign. My favourites were the ‘Inbetweenmas’ series which helped keep our customers entertained from Christmas to New Year’s Eve (below).
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