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BRANDING
Flashbacks
In Summer 2022, I was tasked to create a brand identity for Flashbacks, the new ‘retro’ crisp. The brand’s tone of voice was fun, friendly and aimed to bring people together. Initially, flavours would be launched in Poundland under the product name of ‘Big Streakers’. Therefore packaging and a logo also needed to be designed.
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Branding · Packaging · Logo Design
Art Direction · Digital · Advertising · Art-working
Once the brand identity for Flashbacks was designed, I then needed to design the identity and packaging for 'Big Streakers'. This was the product name for the crisps and 'Original Bacon' and 'Sweet Maple' were to be launched first.
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