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END OF
SEASON SALE

Boden

I have worked on promotion projects from the initial conceptualising stage to the final executions across an array of channels. In 2019 I worked on the ‘End of Season Sale’ promotion which ran from the end of December to middle of January.

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​Conceptualising   ·   Website

Digital   ·   Signage   ·   Print

Animation   ·   Art Direction

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This promotion ran in two stages. During the first stage - 50% off, costumers from global markets received a postcard highlighting when the sale would begin. I liaised with the marketing teams and designed these in each market format. It was essential to make sure markets were happy with the selected images too as some differed.

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The designs had to be altered slightly for stage two - 60% off. This had to be created in a way which still related to the sale but had a difference. I also had to alter some of the layouts, as during stage one, tests had shown that some layouts engaged customers more than others. 

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@coelho.designs
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