ZEST ACTIVE
Revive Active
The 24 active ingredient super supplement that helps pack a load of punch into your day! Revive Active wanted to create a campaign which engaged and educated their audience. This was brought out through social and even exhibition display.
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Initial Art Direction: Omar Hasan
Copy & Concepting: James Dutton, John Speers & Phill Clark
To create awareness touch-points such as social media were used. People could tag their friends and share their pledges — encouraging everyone to get involved and become accountable.
It was important to make COPXX interactive in order for people to feel like they were getting involved. The 'Pledge Wall' allowed pledgers to have the chance to truly 'Make their mark' and share their pledges via social media. Pledgers would also discover ways they could help the environment through pledge cards..
Although this project didn't go ahead I thought it was important to show. It is a subject which I feel strongly about and want to help increase awareness.