CAMPAIGN
Gunna
Gunna are a lemonade drinks company known for their delicious flavours – their taste tests beating top market leaders. They wanted to become a more recognised brand with a campaign and refreshed website representing exactly who they are.
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Branding · OOH · Conceptualising
Illustration · Advertising · Website
Digital · Art Direction
Having shown the client concepts, the 'Wanna Gunna?' campaign was chosen. This concept that I created represented Gunna's own dialogue with a fun, tongue-twisting, ownable language based on the brand's name.
Cans of Gunna would be dotted around public places such as in parks and train stations. Digitally, interactions with the campaign would be through devices such as tongue-twisting filters.
As part of the campaign look and feel I wanted Gunna to retain some of its existing brand assets such as the brand's character illustrations. Therefore I adopted this style and created more illustrations for elements such as ingredients.
