THE GROWN UP CHOCOLATE COMPANY

Self-initiated

The Grown Up Chocolate Company wanted to create a new personalised chocolate range. Chocolate is precious and sometimes needs to be kept hidden from prying eyes. Therefore, three chocolate box disguises were designed based on publications which the audience, young professionals, would read.

The only guidelines given were to have the logo and strap-line on the front of the box. The wrapper of each of the three 100g chocolate bars inside the box would be designed by the customer themselves as well as their flavour.

I designed three designs for this range, These were in the form of a self-help book; recipe book and a magazine.

The website would have a page where the user could choose their box design - 'disguise', and personalise their box through flavours as well as adding a personal message.

A campaign video was also going to be used to release the Grown Up Chocolate Company's 'disguised. These would be launched via their website and social media channels. There were three videos, one accompanying each of the disguises.

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