SELF-PROMOTION
Self-initiated
After university I created a piece of self-promotion to send out to the graphic design world. I wanted to make something unique which showed my interests. My surname translates as ‘Rabbit’ in Portuguese and rabbits are known for being quick and adaptable. Hence, I have created the trainer to represent these attributes as well as highlighting my interest in fitness.
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​Branding · Print · Art Direction
Conceptualising · Illustration · Photography
Screen-printing · Logo Design
I created a running shoe box to reflect my passion for fitness as well as a metaphor for being quick and adaptable. Inside was my CV designed as a 'lookbook' which used language that reflected terms used in the fitness industry. My logo also manipulates letters in my surname to form a rabbit.
