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BRITISH BLENDS
Self-initiated
A range of teas was created to celebrate Britain and our 'Tea Drinking' culture through combining brands Cath Kidston and Twinings. Elements of the design incorporated aspects of Britain and colours as well as the typeface chosen for the logo- Gill Sans (iconic British typeface). This helped to emphasise the 'Britishness' too.
The teas would launch be on 21st April 2017, The National Tea Drinking Day in Britain. There would be 'tea stations' within Twinings and Cath Kidston stores and the ranges would be sold on their websites too.
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