BRAND GUIDELINES
Revive Active
Revive Active is the no.1 supplements brand in Northern Ireland who’s products span across all generations. They needed a brand refresh which encompassed all their products into one ‘family’ brand. My job was to lead this project and create the look and feel with an end-line joining onto the primary logo.
Copywriter: Phill Clark
Branding · Print · OOH · Video · Website Conceptualising · Digital · Logo Design
Animation · Art Direction
Revive Active ‘Be Powerful’ was born. The end-line corresponded to the brand’s 3 pillars – Power, Purity and Positivity. It aimed to make their customers feel that they could be their best self – ‘Be Powerful’.
I created numerous digital and print assets; helped art direct the refresh’s photoshoot and produced the brand guidelines for Revive Active’s in-house designers.
Below show examples of some pages from the Brand Guidelines
All the fine details were incorporated within the Brand Guidelines – from how to use/not to use devices within assets, updated icons, colour palettes and even video and layout guides.
As well as digital assets, print assets were created too such as options for leaflets, product stands, shelf talkers, roll-up banners and sale boxes.
