ANIMAL
ADVENTURES
Boden
Animal Adventures was a concept launched in June 2019 for childrenswear at Boden. I was involved in this project all the way through - working on the initial concept stage to creating the finalised illustrations and digital assets such as social stories.
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Illustration · Digital · Website
Visual Merchandising · Print · Animation
Art Direction · Conceptualising
I assisted other designers on how to use the illustrations and assets for the concept such as the website feature and shop page.
One concept I pitched for this creative was to have the shop window display full of the illustrated animals. Inside there would be a wheel which children could spin and discover which animal they were as well as work through an activity book.
