BOW
Liv Montgomerie
A light-hearted, fun dating service which challenged online dating services through bringing people together through using physical items. Each dater received a box which they'd fill with a selection of things which they felt represented themselves and were then matched to another dater. The match both received each others box and would attend a date.
Within the box was a form which the dater completed. This included their likes, dislikes, hobbies and traits etc. There was also a 'Dating Guide' which included all the 'dos and don'ts of dating such as being on time; listening to your date; charging your phone and dressing appropriately for the date etc. I drew all the icons and illustrations for the project and art directed too.
As a way to promote the brand, campaign videos were released on social media channels as teasers. These involve objects which aren't usually seen together. This was a metaphor and highlighted the fact that 'the strangest things can fit together' and to not judge somebody by their cover. Posters were also placed where meeting somebody/interaction is inevitable such as nightclubs (club toilets), public transport and the gym (changing rooms) etc to promote the service.
Bows would also be scattered around cities with information about the brand attached to them. This intended to promote interest and engagement in the brand– something people would take a photo of and post on social media.