top of page
IDA
Self-initiated
The brief was to use the year 1948 and create an outcome of your choice. As a result, I created Ida– a clothing brand which sells iconic accessories which originated from past eras. With each sale the buyer receives a look book for their purchase which describes the accessory''s history.
Each headscarf/turban was packaged inside a gold tin with a lookbook explaining the accessory's history. Within the lookbook was a concertina which described how the clothing could be worn. I used old photography techniques and equipment for the lookbook. The logo was also inspired by my grandma who was born around the 1940's and her second name and handwritting.
bottom of page