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COMMUTICATION
Self-initiated
Commutication was a campaign in 2017 which acknowledged how the commute is a commuter’s ‘Me time’. The campaign shared what commuters may be thinking during their commute, with light-hearted, sarcastic or serious thought bubbles dotted around the stations. The aim was to make commuters smile whilst on their journey.
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Physical materials such as Metro newspaper covers will revealed the commuters' thoughts and promote the campaign. The font was based on Johnston 100 – based on what TFL use but reflecting more movement.
An app was also designed to allow commuters to post their thoughts on social media or interactive advertising screens around stations. A social media video animation would also be released to promote the campaign.
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